Rad Soda

Rad Soda was born from a group of friends united with one mission: bring back the joy of drinking soda without the compromises. Tired of choosing between flavor, health, and cost, we teamed up to recreate the classic flavors of soda with less sugar – all at a price that we think is pretty rad. At Rad, our classic flavors are more than just drinks – they're a trip down memory lane that'll bring a smile to your face.

Riding an endless wave of nostalgia, our vintage 70's and 80's design system offers a sentimental journey through time, encapsulating the charm and allure of some of our favorite bygone eras. The Rad Soda packaging evokes memories of that special moment or place from the past — a sense of longing for the good ol' times.

PACKAGING | BRANDING | CREATIVE DIRECTION | WEBSITE DESIGN